Structure and page plan
Which pages the site needs, what each one is for and how a visitor moves between them, set down in writing before any page is designed.
PLATE P.01 — CUSTOM WEBSITE
Custom website design and development in Adelaide
A custom website is a site written page by page in code, for one business — not a theme with plugins or a page-builder layout. Ozwebnet designs and builds custom websites from scratch in Adelaide, South Australia, for businesses across Australia. You receive the source code with the IP assigned to you, under one fixed quote staged against milestones.
GENERAL NOTES
02 / 08
What does “hand-coded website” mean?
Every page is written in HTML, CSS and JavaScript by us, for you. There is no theme deciding the layout, no page builder generating markup between your content and the search engine, and no plugin stack to keep updated. The result is a site that loads quickly on a phone, reads cleanly to search engines and AI answer engines, and belongs to you: source code delivered, IP assigned.
SECTION A–A
03 / 08
Who should have a website custom-coded rather than built on a template?
- BUILT FOR
- A business whose website is its first impression and has to be found; a redesign after a slow builder site; a site that must load fast on a phone.
- REPLACES
- The theme with forty plugins; the page builder you cannot leave; the template everyone in your industry runs.
- NOT FOR
- A five-page brochure a template would serve just as well — we will say so.
SCHEDULE OF WORKS
04 / 08
What is included in a custom website build?
Design in the brand's own type and colour
The pages are designed around your brand as it already exists — its typefaces, colours and tone — rather than fitted into a theme's layout.
Every page written by hand
Each page is written in HTML, CSS and JavaScript for its own content, with no theme, page builder or plugin stack between your content and the reader.
Images sized for the phone in your customer's hand
Every image is prepared at the sizes the page actually shows, so a phone on a mobile connection is not sent a desktop-sized file.
Titles, descriptions and structured data on every page
Each page carries its own title, description and structured data, so search engines and AI answer engines read what the page is about and who it is for.
Contact paths wired to where you actually answer
Phone, email and enquiry links point to the number and inbox you actually answer, so a customer's message reaches you.
Handover of the source code with the IP assigned to you
The site is yours: the code, the rights, and a working site at every milestone along the way.
TYPICAL SCOPE FOR THIS KIND OF SYSTEM — YOUR EXACT SCOPE IS FIXED IN WRITING AT THE SPECIFICATION STAGE.
STAGES
05 / 08
How is a custom website built and priced?
One fixed quote, set in writing at the specification stage (02 Blueprint) and staged against the five milestones below. Each milestone ends with a working system; stop at any milestone and keep what has been built.
SEE THE FIVE STAGES ANIMATED →- 01 SURVEY
Discovery
We learn who the site is for, what they must find, and what you need it to do.
- 02 BLUEPRINT
Specification
The page plan, the design and every feature are specified in writing; the fixed quote is set here.
- 03 FORGE
Build
Pages are designed and written one by one; each milestone ends with pages you can see and use.
- 04 TEMPER
Testing
Checked on real phones and browsers, and tested before launch.
- 05 DEPLOY
Launch
The site goes live on your domain, and you receive the source code with the IP assigned to you.
DETAIL 1 — PROOF
06 / 08
How much does this page weigh?
This page is hand-coded, so it can be weighed. Your browser measured it as it loaded: everything sent — document, styles, scripts, fonts, the plate image — and how much of it came from someone else's server.
- MASS
- Everything this page shipped to you — the document, its styles, scripts, fonts and images — totalled from your browser's own resource timing, in kilobytes.
- PURITY
- Frameworks found running in the page, and requests that left this site for another server, counted.
I.02
WEIGHED ON LOAD
0KB—
READ — RESOURCE TIMING · TRANSFERSIZE Σ
I.03
PROBED IN YOUR BROWSER
0 FRAMEWORKS
0 OFF-SITE REQUESTS
READ — WINDOW PROBES · CROSS-ORIGIN COUNT
REQUESTS FOR INFORMATION
07 / 08
Questions before you brief us
RFI-01Does hand-written code help SEO?
It gives you control of what search engines read — structure, headings, speed, structured data — instead of a theme deciding. Rankings depend on content and competition; our job is that nothing in the build gets in the way.
RFI-02Can I update the content myself?
Sometimes. Parts that change often — prices, news, staff, opening hours — get an editing screen you use yourself; pages that rarely change are kept as plain pages. Which parts get a screen is set in the quote, and the source code is yours either way.
RFI-03Do you use WordPress, Wix, Squarespace or page builders?
No. Everything is written from scratch in code.
RFI-04How much does a custom website cost?
One fixed quote, set in writing after a short scoping conversation and before any build starts, staged against milestones.
RFI-05Do you build websites for businesses outside Adelaide?
Yes. Adelaide first, Australia-wide, remote-capable.
ISSUE
08 / 08
Start a brief for a website.
One email is the whole front door. Tell us what you run or sell, what breaks today, and when you need it working. By appointment only.