Online stores

B2B ordering portals: trade ordering for your wholesale customers

A login where your trade customers see their own prices, reorder what they usually buy, and pay on account. Built for wholesalers, distributors and manufacturers who take repeat orders from other businesses.

What is a trade ordering portal?

The wholesale side of an online store: a login for trade customers, not a public shop. Each customer sees their own prices, the products they can buy and their past orders, so a repeat order takes a few clicks. Orders go on account, and the invoice comes from Xero or MYOB as it does now.

Is a trade ordering portal right for you?

Built for
Wholesalers, distributors, manufacturers and importers. Your trade customers order the same lines again and again, each at their own price. You want each order typed once, by the customer — not again by your staff.
Replaces
Orders taken by phone, email and PDF price list, then retyped into Xero, MYOB or Cin7 by hand. A wholesale add-on bolted onto a retail store.
Not for
A shop that sells only to the public. Or a supplier with a handful of trade customers who all pay the same price — an order form on your existing store does that well. We’ll tell you.

What’s included in a trade ordering portal?

Trade accounts you approve

A customer applies online. You approve them, set their prices, credit limit and terms, and their login is sent.

Each customer’s own price list

Each customer sees their own prices — a price level, contract list or special deal — with bulk discounts built in.

Reorder in a few clicks

Customers repeat their last order in one step, or order by product code. Stock shows on every line.

Several buyers under one account

Each buyer gets their own login. Orders above an agreed value can wait for a manager to approve.

Orders on account, with statements

Orders count against the customer’s credit limit and terms. Invoices and statements are there to view and pay.

Connected to your accounts and stock

Xero, MYOB, Cin7 or Unleashed stays in charge of customers, prices and stock. Each order goes straight back into it.

An order desk for your staff

Staff see every account, place an order when a customer phones, and change a price or credit limit themselves.

Not sure? Call 1300 699 321 — ten minutes will tell you.

How is a trade ordering portal built and priced?

Five steps, each ending with something you can log in and see.

See how a project runs
  1. First chat

    We follow a few real trade orders, from the customer’s price list to the sales order in your accounts, and write that path down.

  2. Plan and price

    You sign off a written plan: which accounts and price lists go in, and which system stays in charge. The price is fixed there.

  3. Build

    At each stage you log in as one of your customers: first their prices, then an order placed, then that order landing in your accounts.

  4. Testing

    Your staff place test orders under real accounts and check every price, discount and credit limit against your records. Nothing goes live until it passes.

  5. Launch

    It goes live at your web address, your customers get their logins, and your staff take over the order desk.

Questions before you call

How much does a trade ordering portal cost?

One fixed price, agreed in writing once the plan is signed off, and paid in five stages. It depends on how many accounts and price lists go in, and which system it connects to.

Can each trade customer see their own prices?

Yes. Prices are held against the customer, not just the product, so two customers can see different prices for the same line, and the price they see is the price on the order.

Does it connect to Xero, MYOB or Cin7?

Yes, and Unleashed. The portal reads customers, prices and stock from the system you already run and writes each order straight back into it, so nobody types an order twice.

Do we need a portal if we already have an online store?

Not always. A portal earns its place when prices, terms and credit differ by customer — if everyone pays the same price, an order form on your existing store may be enough, and we will say so.

Do you build trade portals for suppliers outside Adelaide?

Yes, anywhere in Australia. Planning is a phone or video call, you review each stage by logging in, and the test orders are placed from your own desk.

Get a fixed quote for a trade ordering portal.

Call us, or answer a few short questions. We reply within one business day with a fixed price in writing.

1300 699 321

Mon–Fri 9–5, Adelaide time · we reply within one business day